GrEEN TEA serves as the Executive Committee or Steering Committee of the Tobacco Evaluator Alliance (TEA). GrEEN TEA is composed of 5-7 tobacco-funded project evaluators in California, external and internal evaluators, with diverse backgrounds and varying levels of experience.
Current members:
Denise Cintron Perales, MS
External Evaluator
Perales & Associates Evaluation Services (PAES)
Hi, TEA members. I am one of the founding members of TEA. I also serve as an external evaluator and principal with Perales & Associates Evaluation Services (PAES). For 27 years, PAES has provided a wide range of public health program evaluation and strategic planning services to California state and local public health agencies, as well as non-profit community-based organizations.
My role as an external evaluator and specifically, my tobacco-prevention experience, includes designing effective program evaluations, evaluating local, regional, and competitive-grantee projects, and detailing their policy-based accomplishments in evaluation reports and presentations. Being engaged in many of the state’s anti-tobacco battles and helping to protect people of all ages from the dangers of tobacco is a cause that I truly believe in.
Before joining PAES, I served as a project director and executive director for not-for-profit organizations. Having worked at the grassroots level, I know the challenges associated with implementing programs and conducting effective evaluations. I hold a BS in Social Work from Florida State University and an MS in Organizational Development from the University of San Francisco.
When I’m not evaluating public health programs, you can find me in wine country, traveling, or tending to my garden.
Jay McCubbrey, PhD
Project Director & External Evaluator
Tobacco Free North Coast
I have 30 years of experience in local tobacco-prevention program development, implementation, and evaluation. I have helped to advance comprehensive secondhand-smoke policies in more than 16 jurisdictions in northern California from Daly City to Crescent City. I’ve also served as an activist, coalition coordinator, external evaluator, and project director. My formal education includes a PhD from the Western Institute for Social Research in Berkeley, California (2007), a M.S. from University of California Davis (1991) in community program planning and evaluation, and a B.S. from California State University Humboldt (1987) in natural resources planning with a minor in psychology. I don’t have much spare time these days, but I still enjoy any type of outdoor activity especially camping, backpacking and summer Saturdays at the river.
Ken Einhaus
Senior Research Associate, Project Co-Director & External Evaluator
Center for Applied Research Solutions
Hello TEA Community! I am an external evaluator, project co-director, and analyst who joined GrEEN TEA in April 2024. I have worked in CTPP tobacco control evaluation for 9 years with a competitive grantee in Orange County and 4 years with the San Mateo County LLA. Our work has promoted policy change in the areas of smoke-free multi-unit housing, smoke-free cities, tobacco retail licensing, and flavored tobacco sales. I have designed and analyzed post-education tests, KIIs, public intercept surveys, observation surveys, young adult tobacco purchase surveys, focus groups, media activity records, and policy records. I have written CTPP Brief and Final Evaluation Reports. Additionally, I have evaluated smoking and vaping prevention projects, projects supporting youth physical fitness and nutrition, a project promoting youth leadership and civic engagement, a project serving children of prisoners, a coalition working to reduce alcohol, tobacco, and marijuana use among 7-12 graders, and a program promoting student mental health across the California Community College system. I was lead author of the 2018 LGBTQ Population Evaluation Guidelines developed for the California Reducing Disparities Project, funded by CDPH’s Office of Health Equity. Its SOGIE measures were translated into Hmong, Khmer, Korean, Mixteco, Samoan, Spanish, Tongan, and Vietnamese for use in the initiative’s cross-site evaluation.
TEA Quarterly Meetings have increased my understanding of CTPP expectations and provide valued community, and I’m passionate about community-of-practice teambuilding. Outside work I enjoy tossing with my three beagles, growing food and flowers, playing keyboards, hiking, and chilling by the Russian River.
Linda M. Bosma, PhD
External Evaluator
Bosma Consulting
Hello TEA community! I completed my PhD in Evaluation Studies and founded my evaluation practice twenty years ago, after years of work as a research and community organizer. I work as an external evaluator, primarily with a focus on tobacco and alcohol initiatives that engage community members through policy and engagement. I am the external evaluator for two CTPP initiatives: SPARC, the statewide coordinating center for Asian American and Native Hawaiian and Pacific Islander communities, and Eden Youth Center’s Tobacco Endgame. My projects include federal, state, and local initiatives, working with non-profits, coalitions, government agencies, and foundations. When I say I am an external evaluator, that is really true, as I’m based in Minnesota! I work in many states, but I’ve been volunteering and working with California groups since 2000.
I was drawn to evaluation when I was working in non-profits and observed that funders were asking questions that didn’t get at the most meaningful aspects of community-based efforts—I wanted to be in a position to help groups articulate the value of their efforts, to demystify the evaluation process, and help them use findings to improve and advocate for their work. I also believe evaluation can be fun, and look for opportunities to bring meaning and joy to the work. I’m excited to be part of GrEEN TEA and to continue to build a supportive community of tobacco control evaluators!
Stergios (Steve) Roussos, PhD, MPH
External Evaluator
Alliance for Community Research and Development (ACRD)
Hi TEA Community! I am an external evaluator for CTPP programs and a member of GrEEN TEA. I love being a community-based researcher working with diverse people to address local concerns. For nearly 30 years, I have had the privilege of working with academic and community teams to understand and improve conditions that improve quality of life, especially with our most vulnerable and underrepresented groups. Growing up in a pro-tobacco culture, I have been a tobacco prevention advocate most of my life, doing my best to prevent tobacco use from taking my loved ones. I have been a tobacco prevention researcher since 1993 and supporting CTPP-funded local agencies and competitive grantees since 2004. In 2018, I was thrilled to lead a team to develop "Fighting Flavored Tobacco: A Best Practice Guide for Developing Local Policy Campaigns to Restrict the Sale of Flavored Tobacco Products in California." I love working with gritty tobacco prevention teams serving under-resourced communities most targeted by Big Tobacco. There is a lot of joy in using good evaluation to pass local tobacco-prevention policies. The Tobacco Evaluator Alliance – TEA – is a wonderful way to learn and advance our tobacco prevention goals. I am really glad to be in TEA together.
Sue Haun, MA
External Evaluator
Strategies By Design
Hello TEA members! I am an external evaluator and a founding member of GrEEN TEA. As a private consultant, I have over 35 years’ experience in qualitative and quantitative research and working with public health departments, and nearly 25 years in tobacco prevention evaluation, working with both Local Lead Agencies and competitive grantees. As a private consultant, I have designed a variety of assessment tools, developed numerous studies and final evaluation reports, and designed numerous single- and multi-year evaluation plans. I’m also a co-author of the California Tobacco Control Evaluation Guide, the Tell Your Story Guidelines for Preparing Useful Evaluation Reports, Evaluating Local Policy Adoption Campaigns in California: Tobacco Retail License (TRL) Adoption (published in the Journal of Community Health) and Facilitators And Barriers to Passing Local Policies That Prohibit the Sale of Flavored Tobacco Products: Qualitative Analysis of Strategies Implemented by 36 Public Health Agencies in California 2017-2021 (published in Preventing Chronic Disease).
With an MA in Organization Development (OD), I am personally and professionally passionate about the Tobacco Evaluator Alliance (TEA). Never before has there been such an entity in California for CTPP-funded evaluators. We now have a place where we can come together, share what works, provide support to one another and be part of an evaluator community!
When I’m not working, you can find me piddling around in my yard, planting and drying herbs, cooking up the yummiest-ever marinara sauce or taking a walk around the neighborhood.