A printing press

Dissemination of evaluation results can be done in a number of ways: shared through copies of reports, narrated in presentations, given out in fact sheets or information packets, shown in exhibits or displays, or posted to websites and social media. It all depends on how the data is meant to be used and who it is meant to inform. Be creative in getting your message across!

Keep in mind the concept of reciprocity, which is the practice of exchanging information for mutual benefit. In California Tobacco Control, projects should report back to their communities about the results of intervention and evaluation activities. Since the community is often the source of data (public opinions, observations, etc.) it is important to share the results with the source.