In evaluation, it’s important to include questions that help you understand whose views the data represent. Having demographic data about respondent characteristics helps us to learn about the characteristics of who is providing these answers and allows us to develop more effective tailored messaging and outreach strategies.
Demographic data can create visibility for marginalized groups by amplifying their thoughts and experiences. Done properly, including demographic questions signals to people that you value them in your work. Without such data, marginalized groups remain undercounted or invisible to education and advocacy efforts.