End-Use Strategizing is developing the evaluation methods and instruments with the ultimate goal and purpose of collected data in mind. Begin at the end by thinking about the types of information needed, so that all activities work toward achieving that ultimate goal and purpose.

When it comes to developing a design or plan for your evaluation, there is a lot to think about:  research questions, type of evaluation you’ll do, plan type, design type, number of data collection waves, and more.  Here are some resources that can help you get started.

Tobacco Control Evaluation Resources

• Tobacco Control Evaluation for Beginners (43:56) [missing video]
• End Use Strategizing for Creating Data Collection Instruments
• Qualitative Methods 
• CA Tobacco Control Evaluation Terminology
• Talk Eval to Me: Tobacco Control Evaluation Terminology

Assessing Needs

• Coalition Asset Mapping Tool 
• Coalition Asset Mapping (47:21) 
• Needs Assessment
• Communities of Excellence Measures (password protected)
• Using Retail Data for CX (55:14)

Defining Your Goals

• Logic Models
• End-Use Strategizing Webinar (59:40)
• Developing Evaluation Questions

Instrument Essentials

• Coalitions
• Community Engagement
• Multi-unit Housing Objectives 
• Materials and Instrument Testing
• Media Activity Records 
• Needs Assessments
• Participation Logs, Membership Participation Records, and Diversity Matrices
• Photovoice
• Policy Record Reviews and the Policymaking Environment
• Retail Objectives
• Social Media and Website Traffic
• Secondhand Smoke Objectives
• Training Activities
• Asking Demographic Questions