A game of chess

End-Use Strategizing

End-Use Strategizing is developing the evaluation methods and instruments with the ultimate goal and purpose of collected data in mind. Begin at the end by thinking about the types of information needed, so that all activities work toward achieving that ultimate goal and purpose.

When it comes to developing a design or plan for your evaluation, there is a lot to think about:  research questions, type of evaluation you’ll do, plan type, design type, number of data collection waves, and more.  Here are some resources that can help you get started.

Tobacco Control Evaluation Resources

Assessing Needs

Defining Your Goals

Instrument Essentials