For information on collecting data with mobile devices, please see Using Mobile Technology.
Evaluation results are only as good as the data collected. To obtain high quality data, it's important to define what you want to know, determine your sample, understand the cultural environment you'll be working in, develop and test the instrument, recruit, train and monitor data collectors, organize team logistics, and collect the data.
For guidance on consumer testing of educational materials and messaging, please see the Tobacco Education Clearinghouse of California (TECC) How-To Guide for Educational Materials.
Scroll down for resources on conducting surveys, interviews, observations, and more.
If you are a California tobacco control program looking for a satisfaction survey to use with your coalition, consider using our easy-to-use online survey. Here's a sample of what it includes. If you'd like to use it and it hasn’t already been shared with your SurveyAnalytics account, contact us and we'll share the folder in your account. From there, you can copy and customize the survey to fit your needs, send out a link to your coalition and analyze the data in a format of your choosing. It's a fast and convenient way to conduct your coalition survey!
Participant Satisfaction Surveys
Public Opinion Surveys/Intercept Surveys
Youth Tobacco Purchase Survey
- Advice from the field
Interviewing Key Informants
- Conducting Interviews
- Conducting Interviews with Retailers
- Evaluation Scenarios: Key Informant Interviews (5:34)
Leading Focus Groups
For guidance about using focus groups for materials testing, contact the Tobacco Education Clearinghouse of California (TECC)
Reviewing Media Activity & Policy Records
- Policy Record Review Tool and Guidelines
- Using Public Records
- Knowing When to Make Your Move: Reviewing Policy Records (1:01:05)
- Earned and Paid Media Evaluation (56:51)
- Downloading Facebook Data and Summarizing Results
- Media Activity Records (Evaluation Activities for Non-Evaluators)
- MAR Specifications
- MAR Tracking Form