Cultural Contexts

California is the most diverse state in the union. To work effectively in such a cultural landscape, it is important to understand the characteristics, norms and access points of the varied populations who live there. It's also crucial to recognize cultural biases which influence how we see, hear and interpret information. Here are some resources to help.

Cultural Competency Tools


Working with Priority Populations

The following guides were developed with the input of community-based organizations and county health program staff working on tobacco control projects in California to provide insight on how best to work with local communities.


Working with Stakeholder Groups

Working with Retailers and Other Businesses (1:09:52)