Over the next 12 months, LLAs will be conducting two separate sets of KIIs: one that I like to call, “Contract Extension KII” and one that I call, “ECTC KII.”  The Contract Extension KII were added to LLAs’ current 2017-2021 workplans, and the ECTC KII, short for End Commercial Tobacco Campaign, is a required evaluation activity for LLA’s upcoming 2022-2025 workplans.  This article aims to clarify the difference between the two and share resources for helping you ensure these activities are useful to your communities.