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Definitions and examples of advertisements
For this retail observation survey, the definition of advertisements are signs that are:
- Intended to sell products
- Branded with the product name or logo or the store name or logo
- Printed by manufacturer or store, cannot be a hand-written sign
- Includes signs, posters, banners, decals and neon lights.
- May or may not include price
Definitions and examples of flavors
- Mint/Menthol (explicit flavors)
- New "Non-Menthol"
- Cooling sensations
- Fruit/Sweet/Liquor (explicit flavors)
- Fusion, Solar, Jazz
- Another concept flavor
Mint/Menthol products are often green or blue, but that isn’t always the case. You want to look for the words “mint” or “menthol,” or "ice" and "frost." You can also look for words like “capsule” for products like Camel Crush or Marlboro NXT, which have a flavor capsule that makes regular cigarettes into a menthol cigarette.
New "Non-Menthol" cigarettes come in green or blue boxes and claim “non-menthol,” but are packaged to appeal to menthol smokers because state law prohibits the sale of menthol cigarettes. These products are the tobacco industry's latest tactic to skirt around tobacco control policies.
For more details, check out: The Marketing of Newly Introduced “Non-Menthol” Cigarettes in California Expressly Communicates to Consumers the Presence of a Characterizing Flavor
Fruit/Sweet/Liquor flavors include names that refer to a sweet scent or flavor like strawberry, mocha, wine, or cocktails. This category is pretty big, because it includes so many different flavors. Grape, strawberry, and other fruits are common examples.
Fusion, solar, and jazz are all flavored tobacco that don’t seem like they’re flavors based on their name, so look for the words, “fusion” or “solar” or “jazz.”
Another concept flavor are other flavor names that don't seem like they’re flavors based on their name. In the examples, “unicorn puke" and "boosted" are actually flavored tobacco products. Don’t take too long looking for this; it should not be common to see.
Definitions and examples of price promotions
For this retail observation survey, the definition of price promotions are signs that:
- Indicate a temporary sale or discounted price, trial offer, or gift with purchase
- Can be professionally printed on advertisement, hand-written, or on the package itself
- are NOT just any sign with a price
- are NOT “low price” or “everyday low price”
Mobile Coupons
Definitions and examples of items in the Retail Survey
Cannabidiol (CBD) for vaping (e.g., CBD pens or pre-filled devices. Brands include JustCBD, CBDistillary, Cheef Botanicals)
CBD cigarettes (e.g., Wild Hempettes, CBD American Shaman Hemp Smokes and Diesel Puff).
Other CBD Products (e.g., topicals, gummies, lotions, pills, beverages)
“Tobacco-free” nicotine products include tobacco industry products such as chewing gum (e.g., Lucy), pouches (e.g., ZYN, Velo, On!, Lucy), lozenges (e.g., Velo), toothpicks (e.g., Pixotine), gels/lotions (e.g., NicoFix) Note, these ARE tobacco products, even if they’re marketed as being “tobacco-free”
Approved Cessation Products (e.g., Nicorette, Nicoderm, Commit, Habitrol)
Rolling papers/Herbal wraps (e.g., tobacco/nicotine-free blunt wrap alternatives such as Primal, Twisted, and Juicy Jays)
Glassware (e.g., pipes, bowls, bongs)
Vaping Products:
Disposables (e.g., Puff Bar, Air Bang, STIG)
Other vaping products (e.g., e-cigarettes, cartridges, box mods)
E-Liquids
Other Tobacco Products:
Non-Menthol Cigarettes (e.g., Marlboro, Camel)
Menthol Cigarettes (e.g., Newport, Camel Crush)
Little cigars/cigarillos/cigar wraps (e.g., Swisher Sweet, White Owl, ZigZag, Royal Blunts)
Premium/Large cigars (e.g., Cohiba, Montecristo, Padron)
Smokeless Tobacco includes Snus, Chewing tobacco (e.g., Copenhagen, Grizzly, Starr)
Hookah/Shisha (e.g., Fumari, Starbuzz, and Tangiers). Only include the hookah or shisha tobacco, not the pipe alone
Loose-leaf tobacco (including roll-your-own and loose-leaf pipe tobacco)
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