At its core, evaluation is about change. In California tobacco prevention, we use evaluation to learn what works and what doesn't, continually improving our efforts. And sometimes, yes, even your friendly evaluation associates make changes to how we do things internally.

Check out what's new and different at TCEC:

Hello, California tobacco prevention community!

I’m thrilled to introduce myself as the newest member of the TCEC team. My name is Hyewon Park, and I bring a Ph.D. in Lifelong Learning and Adult Education, along with a heart full of stories and a passion for supporting those who need it most. 

I’m sure we’re all familiar with the treasure trove of tools and resources on the TCEC website, but in case the “Our Team” page isn’t one you check up on often, allow me to introduce myself. My name is Sophia Strohmeier-Breuning, and I’m one of TCEC’s new Evaluation Associates! 

The TCEC team extends its warmest wishes to Diana Cassady, DrPH, as she begins her retirement. Dr. Cassady has been the Principal Investigator of TCEC since 2007, and we owe her an enormous debt of gratitude for her leadership. We will miss her, and we wish her the best!